Interviewswithinnovativebusinessleadersandcompellingcasestudiesrevealtoday’sbestpracticesforcustomerandemployeeloyalty,highprofitsandsustainability,andafulfillingworkcultureinbusinessesofallsizes.DanSachsguidesestablishedandemergingbusinessesastheystrengthenemployeemorale,customerretention,andprofits.InTheMillionDollarGreeting,heinterviewscutting-edgeleadersfromlargeandsmallcompaniesthatareconsistentlyprofitablewiththeirsuccessdirectlytiedtoexceptionalcustomersatisfactionandemployeeswhoranktheircompanyamongthetopplacestowork.Theoriginalwordsofthebusinessowners,includingtheirpractices,aresharedandanalyzedbySachsandinstructionaltakeawaysarewrittenforthebusinessworldasitexiststodayandwithconsiderationforexpectedchangesoverthecomingyears.Topicscoveredincludeansweringthequestionofwhatmodern-daycustomerserviceisandwhyitmattersinthedigitalage;whatinterpersonalpracticesleadtobrandloyalty,highfinancialrewards,andtheretentionoftopemployees;howtocreateadynamicworkcultureandthebestwaystosupportemployeesofdifferentagegroups;andwhatpracticeswillgrowincreasinglycriticalforbusinessestoimplementoverthecomingyears.Amongthebusinessleadersinterviewedinthebookandcompaniesgivenascaseexamplesare:RobSiefkerofZapposMarkHoplamazianofHyattHotelsAriWeinzweigofZingerman’sDelicatessenSteveHindyofBrooklynBreweryMikeMcDermentofFreshBooksRichardCoraineofUnionSquareHospitalityGroupPaulSpeigelmanofBerylHealthJerrodMelmanofLettuceEntertainYouEnterprisesNickSarilloofNick’sPizza&PubForallentrepreneurs,managers,andemployeeseagertoseetheircompanythrive,thisinsightfulvolumerevealshowtomakeyourbusinessstandoutfromcompetitivecompanies,howtobeeffectiveinyourposition,andhowtomakesurefulfillmentandsuccessdefineyourbusinessintoday’scompetitiveclimateandforyearstocome.
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